General info: Echinacea pallida, commonly called pale purple coneflower, is a North American native perennial that thrives in medium to dry soil in full sun to part shade. This is a strong coneflower that can tolerate poor soils, heat, and drought. Pale purple coneflower has purplish to light pink blooms that are a tad lighter than the purpurea variety. It is an attractive native perennial that only gets about three feet tall.

Landscape uses: Echinacea pallida is a very attractive perennial. This species is low growing making it perfect for a perennial border or edging. Its blooms would add a nice pop of color to a cottage garden or pollinator garden. It is also tolerant of both drought and heat making it a great option for a hot difficult spot where most other species cannot survive.